Operating Architect for e-commerce brands

Big brands
aren't lucky.
They're built.

I'm Sophia Bentikouk. I build the team, the roles and the systems your growth runs on.

Find your bottleneck →
€350M+combined portfolio revenue
150+brands and founders
200+people hired
Trusted by founders

Don't take my word for it.

Sophia worked with me on both Digifil and TrendTrack. Structuring operations, seeing the big picture, not burning out when you're really scaling, and above all, anticipating the next plateaus.
VAVincent AlonziCo-founder, TrendTrack & Digifil
In terms of ROI, you gain so much over 10, 15, 20 years of entrepreneurship that's far better structured and far better managed. Thank you for the foundations. They're rock solid.
KKevinFounder, Zecom
Before, it was really disorganized. It completely restructured the way I work, every single day.
EEmerickFounder, Hestia
If someone works with you, you know it's dialed in.
SStelio GivencheFounder
Sound familiar?

Growth hides problems.
Until it doesn't.

01My team is average, and finding the perfect fit would take too long.
02If I'm not behind them, it doesn't happen.
03I hired senior people. Somehow, it still doesn't work.
04From the outside, we look great. Inside, it's chaos.
05Every time we grow, something breaks.
The cost of one mistake

At your size, there are no small operational mistakes.

Every operational decision either costs you or pays you back. Here's the difference.

Winging itBuilt

Planning

Lost sales or frozen cash.You plan on gut feel. Every miss means empty shelves, or millions sitting in stock.

Cash that funds growth.Every order is backed by data. Your money builds the brand, not your warehouse.

Senior hires

12 months, burned.One wrong senior hire costs the salary, the team they slow down, and the rehire.

Real ROI per hire.Every hire is an investment with a measurable return. Each seat pays for itself, and then some.

Team

Paying for average.Average players cost more than they produce, and drag down everyone around them.

Revenue per employee, up.Fewer people, more output. Every seat is earned.

Cash

Cash as a surprise.You react to it instead of using it.

Cash as leverage.Better terms, faster bets, and you scale when you decide to.

Systems

Mistakes on repeat.The same errors come back every month, and grow with your revenue.

Gains that compound.Fixed once, every system frees up time and margin, month after month.

What I build

The complete operating side of your brand.

01

Forecasting & inventory

Demand planning across DTC, Amazon and retail, so you stop ordering blind.

02

Finance & cash

A clear P&L and cash view, so every decision rests on real numbers.

03

Organization

Clear roles, clear owners, and decisions that don't wait for you.

04

Hiring

A-players hired on what they deliver, not on how they interview.

05

AI & automation

AI piloted by the right people, plugged into how your team actually works.

06

Leadership

A sparring partner on the decisions only you can make.

Sophia Bentikouk speaking at an e-commerce event
About

Hi, I'm Sophia.

I've spent 8 years inside e-commerce brands, building the teams behind some of the fastest-growing ones. Growth exposes every weak hire, every bad forecast and every missing system. I fix those before they cost you.

And I'm French, so I'll tell you straight.

From corporate to Operating Architect.

  1. 2015

    Lands in Vietnam. Joins a video game giant.

    Deploys teams and operations across China, Vietnam, Indonesia and the Philippines. New countries, new cultures, zero playbook.

  2. 2018

    Hates it.

    Too many layers. Nobody counts. Everything's toxic. Swears she'll never work in corporate again.

  3. 2018

    Co-founds an e-commerce agency.

    It becomes one of Europe's leaders. She builds every team and every system behind it.

  4. 2018–24

    Scales big brands.

    Marketing, acquisition, operations, finance. Operators, not consultants. Some brands, all the way to exit.

  5. 2024

    Realizes the real edge was ops.

    Founders start asking for her. Word of mouth does the rest.

  6. Today

    100% operations.

    Building the teams, roles and systems behind brands that scale.

Your brand is ready for more.
Is your team?

One conversation. Bring your numbers, and leave knowing exactly where your operations will break first.

Find your bottleneck →